Likes are about to disappear from public view for many more users on Instagram The Facebook-owned photo sharing service is getting ready to hide like counts from U.S. users as early as next week, CEO Adam Mosseri announced at a Wired event in San Francisco Friday.

In an attempt to strengthen conversations over popularity contests, Instagram has been experimenting with hiding like counts from its users for a few months now. The service first began testing hidden like counts in Canada this spring, and subsequently expanded the test to half a dozen other countries, including Brazil, Japan and Australia.

The gram won’t be getting rid of like counts altogether; users will still be able to see how often a post of theirs has been liked. However, these like counts won’t be displayed to followers anymore, and won’t appear in public Instagram feeds.

Do you think the change could humble the Instagram gods to snap back to reality or could this increase the content level of presentation?

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