Just because the great Nipsey Hussle received his own “Victory Lap” pair of Air Jordan 3s last summer, the late rapper’s most notable work in the footwear sector was with Puma. Now, the brand has recently announced it will continue to support the entrepreneur’s family with ongoing collaborations.
At a Wall Street Journal panel alongside rapper G-Eazy, Puma global director of brand and marketing Adam Petrick spoke about the brand’s relationship with Nipsey and future plans to work with his estate. “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate,” Petrick said “We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crewnshaw, — From the offices of GGMPRO we approved this message. Stay tuned for more updates
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