Shawn “Jay-Z” Carter’s foray into the Golden cannabis market. Straight to a sharp focus with the rollout of the Monogram brand’s first products to market, starting Thursday. Jars of sleekly packaged flower, pre-rolled mini joints and a cigar-inspired pre-roll joint are available.
Instead of traditional strain names, the four varieties of San Jose-grown cannabis available at select California dispensaries (and Monogram’s own delivery service) are being identified by two-digit numbers — No. 01, No. 70, No. 88 and No. 96 — and categorized as either light, medium or heavy, based on the strength of the high a smoker can expect.
Although representatives for Caliva, Carter’s partner in the venture, didn’t explain the meaning of the numbers, a casual Hova fan can tell you that 1996 was the year his debut album, “Reasonable Doubt,” was released. Therefore, it’s not unreasonable to think that if there’s numerical significance to strain No. 96, perhaps there is to the others as well.
Another set of numbers to note: the ones on the price tag. Retailing from $40 for a four-pack of .4 gram mini joints dubbed Loosies to $70 for four grams of cannabis flower packed in a squat UV-light-protected jar, the inaugural Monogram offerings skew decidedly premium, though that’s hardly a surprise coming from a guy whose Ace of Spades Champagne (a label Jay-Z snapped up in 2014) sells for $300 a bottle.
The most intriguing of the three launch products is something called the OG Handroll (1.5 grams, $50), an individually packaged, pre-rolled joint described in press materials as “the equivalent of a premium cigar, intended to burn slow and even for multiple sessions,” thanks to a hand-rolling process “specially architected by the brand’s Culture & Cultivation Ambassador, DeAndre Watson.”
Starting Dec. 10, Monogram products will be available via delivery across the South Bay and the greater Los Angeles area as well as in San Francisco (see the monogramcompany.comwebsite for additional delivery information) and at select Caliva-operated dispensaries including Deli by Caliva locally, a delicatessen-themed dispensary in Bellflower.