J. Cole Carolina Legend has released the new documentary. Applying Pressure: The Off-Season Documentary.–directed by The Scott Lazer, the film offers a peek behind the scenes of Cole’s upcoming album The Off-Season. Check it out below.
Applying Pressure premieres on YouTube just four days before The Off-Season drops. Last week, Cole released a new track from the album called “i n t e r l u d e,” which he produced with T-Minus and T. Parker.
The snip opens with Cole chatting with 21 Savage, explaining that his new album was borne out of the same impulses that spurred his early mixtapes like 2009’s The Warm Up — a reaction to complacency and a desire to push himself further as an artist. While that first time around J. Cole was a hungry up-and-comer looking to prove something, as he discusses later in the documentary, he’s now at a different point in his career even though his motivation remains the same.
Check a view of the new Off Season vibe below