French Football Club Pairs Saint-Germain has signed a three-year agreement with GOAT app. Everywhere, PSG fans and sneakerheads have taken notice of the unexpected partnership between the two unlikely duos.
Back in 2015, GOAT app launched stateside and is now one of the most trusted platforms for authentic sneaker and streetwear essentials inside the U.S. The latest sponsorship is part of GOAT’s expansion outside the United States. This deal makes PSG the first sports team to have its limited-edition merchandise featuring collaborations and vintage items. Elsewhere, the GOAT logo will appear on the sleeve of the PSG jerseys and will be advertised on television, media platforms, and inside the Parc des Princes stadium in Paris.
, Eddy Lu, CEO and Co-Founder of GOAT, stated in an interview with Bloomberg “ PSG has a like-minded audience that cares about fashion and style.” PSG is owned by Qatar Sports Investments and has worked with both streetwear and fashion brands, including Balmain, Stussy, A Bathing Ape, and Dior.
Over the next three years, GOAT has chosen PSG to be its vessel as it pushes into the European sneaker and streetwear markets. Over the next three years, the reselling app hopes to dive into new sales of products and a PSG store that will sell exclusive products. Aside from its PSG partnership, the brand is working with Versace and Balenciaga on exclusive releases. Stay tune for more updates about this new style of sport.
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